Re: Transactional emails land in spam (2024)

FAQs

Why are my transactional emails going to spam? ›

Additionally, the delivery of emails to the spam folder could be influenced by your account's email reputation or health. You can find further information on best practices here if you want to learn more about enhancing your email-sending score.

According to CAN-SPAM regulations, transactional emails are not legally obligated to include an unsubscribe link or provide explicit opt-out instructions.

Top webmail providers have stated that they look at how many emails are opened and how many are deleted as a factor in spam filtering decisions. So if you have low open or read rates, your emails are at higher risk of being flagged as spam. You need to do everything you can to increase engagement.

Possible reasons for increased email spam include a publicly listed email address, an email address leaked in a data breach, or one of your contacts' accounts was hacked. If you see a sudden surge in spam, secure your email account, check for suspicious activity in other accounts, and secure any compromised accounts.

Pay attention to the details of your email content

It's also important to avoid spam trigger words. These are phrases that trigger spam filters because of their common use in phishing emails or spam content. A good practice is to think of how an old infomercial or a self-help book would say it and then do the opposite.

Don't use your transactional emails for marketing. Because your customers can't usually unsubscribe from transactional emails - but must be allowed to unsubscribe from marketing emails - you need to make sure that your transactional emails don't contain marketing.

If the message contains only transactional or relationship content, it is exempt from most of the requirements of Can-Spam. Examples of transactional or relationship content: Order confirmation, account updates, critical updates for students from their college or school.

Why am I getting a flood of spam emails? ›

If you've started to receive an endless flow of junk email, you may be the victim of spam bombing. This is a tactic used by bad actors and hackers to distract you from seeing emails that really are important to you.

There are too many images in the email. The email uses SPAM trigger words (Amazing, cancel at any time, congratulations, guarantee, etc.). The email does not include a physical address. There are too many attachments in the email.

There can be various reasons why emails end up in the junk folder on an iPhone. Some common factors include aggressive email filtering by the iPhone's built-in mail app, incorrect email settings, or the algorithm's inability to identify legitimate emails accurately.