Abstract
Young adult consumers today are transforming the e-commerce arena by creating new means of doing businesses such as social commerce or social e-shopping. Our research pivots round an in-depth qualitative study that explores the meaning of the lived experience of young adult consumers who use social media for online shopping. Individual and focus group interviews were conducted in the U.S. and China. In total, we recorded 437 minutes of interviews with young adult consumers. These audio recordings are now being transcribed and the text transcriptions will be coded and analyzed using Atlas.ti. We expect to understand and be able to interpret the essences of young adults' online shopping experience, an experience in which social media provides a unique channel to construct the social experience of shopping. This role of social media is perceived as transcendental. In other words, it is not the social media itself that fulfills the social perspective of online shopping. Rather, for young adult consumers, the essences of social commerce reach beyond the media; they are bounded to the meaning, comprehension, and perception of the content and the pattern of information exchanged related to online shopping and the message reflected and interpreted by its receivers.
| Original language | American English |
|---|---|
| State | Published - Nov 28 2011 |
Keywords
- E-commerce
- Online shopping
- Service
- Social commerce.
- Social media
- Transcendental
- Young adults
Access to Document
Serving Young Adult Online Consumers: the Transcendental Role ofFinal published version, 417 KBLicense: Unspecified
Other files and links
Cite this
- APA
- Standard
- Harvard
- Vancouver
- Author
- BIBTEX
- RIS
Schiller, S., Duffy, K., & Sethi, V. (2011). Serving Young Adult Online Consumers: the Transcendental Role of Social Media.
Serving Young Adult Online Consumers: the Transcendental Role of Social Media. / Schiller, Shu; Duffy, Kevin; Sethi, Vikram.
2011.
Research output: Contribution to conference › Presentation
Schiller, S, Duffy, K & Sethi, V 2011, 'Serving Young Adult Online Consumers: the Transcendental Role of Social Media'.
Schiller S, Duffy K, Sethi V. Serving Young Adult Online Consumers: the Transcendental Role of Social Media. 2011.
Schiller, Shu ; Duffy, Kevin ; Sethi, Vikram. / Serving Young Adult Online Consumers: the Transcendental Role of Social Media.
@conference{7217223ae736454ca39c5c95137cfaab,
title = "Serving Young Adult Online Consumers: the Transcendental Role of Social Media",
abstract = " Young adult consumers today are transforming the e-commerce arena by creating new means of doing businesses such as social commerce or social e-shopping. Our research pivots round an in-depth qualitative study that explores the meaning of the lived experience of young adult consumers who use social media for online shopping. Individual and focus group interviews were conducted in the U.S. and China. In total, we recorded 437 minutes of interviews with young adult consumers. These audio recordings are now being transcribed and the text transcriptions will be coded and analyzed using Atlas.ti. We expect to understand and be able to interpret the essences of young adults' online shopping experience, an experience in which social media provides a unique channel to construct the social experience of shopping. This role of social media is perceived as transcendental. In other words, it is not the social media itself that fulfills the social perspective of online shopping. Rather, for young adult consumers, the essences of social commerce reach beyond the media; they are bounded to the meaning, comprehension, and perception of the content and the pattern of information exchanged related to online shopping and the message reflected and interpreted by its receivers.",
keywords = "E-commerce, Online shopping, Service, Social commerce., Social media, Transcendental, Young adults",
author = "Shu Schiller and Kevin Duffy and Vikram Sethi",
year = "2011",
month = nov,
day = "28",
language = "American English",
}
TY - CONF
T1 - Serving Young Adult Online Consumers: the Transcendental Role of Social Media
AU - Schiller, Shu
AU - Duffy, Kevin
AU - Sethi, Vikram
PY - 2011/11/28
Y1 - 2011/11/28
N2 - Young adult consumers today are transforming the e-commerce arena by creating new means of doing businesses such as social commerce or social e-shopping. Our research pivots round an in-depth qualitative study that explores the meaning of the lived experience of young adult consumers who use social media for online shopping. Individual and focus group interviews were conducted in the U.S. and China. In total, we recorded 437 minutes of interviews with young adult consumers. These audio recordings are now being transcribed and the text transcriptions will be coded and analyzed using Atlas.ti. We expect to understand and be able to interpret the essences of young adults' online shopping experience, an experience in which social media provides a unique channel to construct the social experience of shopping. This role of social media is perceived as transcendental. In other words, it is not the social media itself that fulfills the social perspective of online shopping. Rather, for young adult consumers, the essences of social commerce reach beyond the media; they are bounded to the meaning, comprehension, and perception of the content and the pattern of information exchanged related to online shopping and the message reflected and interpreted by its receivers.
AB - Young adult consumers today are transforming the e-commerce arena by creating new means of doing businesses such as social commerce or social e-shopping. Our research pivots round an in-depth qualitative study that explores the meaning of the lived experience of young adult consumers who use social media for online shopping. Individual and focus group interviews were conducted in the U.S. and China. In total, we recorded 437 minutes of interviews with young adult consumers. These audio recordings are now being transcribed and the text transcriptions will be coded and analyzed using Atlas.ti. We expect to understand and be able to interpret the essences of young adults' online shopping experience, an experience in which social media provides a unique channel to construct the social experience of shopping. This role of social media is perceived as transcendental. In other words, it is not the social media itself that fulfills the social perspective of online shopping. Rather, for young adult consumers, the essences of social commerce reach beyond the media; they are bounded to the meaning, comprehension, and perception of the content and the pattern of information exchanged related to online shopping and the message reflected and interpreted by its receivers.
KW - E-commerce
KW - Online shopping
KW - Service
KW - Social commerce.
KW - Social media
KW - Transcendental
KW - Young adults
UR - https://aisel.aisnet.org/sprouts_all/473
M3 - Presentation
ER -
